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Unit Economics Calculator

Analyze customer-level profitability with CAC, LTV, payback period, and cohort projections

Startup Financial Planning progress

Step 4 of 8

Monthly Marketing Spend ($) *

New Customers per Month *

Average Monthly Revenue per Customer ($) *

Average Customer Lifespan (Months) *

COGS (%) *

Variable Servicing Cost per Customer ($) *

Monthly Churn Rate (%) *

Organic Growth (%)

Referral Rate (%)

Discount Rate (%)

Revenue Growth Rate (%)